Welcome to High Grade Books…
…where high grade counts.
At High Grade Books we know that success depends on results and results depends on efforts. Ace your exams and get in the know with our publications, tailored specially for students.
In a nutshell, High Grade Books is designed to provide marketing students with material and expert advice via online to assist them in getting a high grade on their exams. It is also suitable for anyone who needs a sound understanding of basic marketing in a concise and simple way.
High Grade Books publications are released under the Marketing Equation Series and include Sir Marketing Notes, Mini Marketing Cases and Marketing Mentorship. See below for more information.
THE MARKETING EQUATION SERIES
Sir Marketing Notes
The idea began after my first year marketing students complained about the “technical” nature of the regular text books. Being student oriented, I started developing some notes on the more challenging marketing topics, and students loved it. They simply called it “SIR MARKETING NOTES”.
Mini Marketing Cases
The Collection of short marketing cases cover topics such as Core Concepts, Marketing Philosophies, Marketing Process, Marketing Mix (Product, Place, Price and Promotion), Environment Analysis, Consumer Buying Behaviour, and International Marketing.
As students complete each mini case, they get to see the theory in practice while improving their understanding of marketing tools and principles. Results: a higher grade on marketing exam.
The Personal Online Marketing Mentorship Programme is designed for students who are not clear about topics in marketing or for those who want to increase their chances of getting higher grades in marketing exams. Students get access to lecture notes on each topic, case studies, newsletters, assignments, assessments, feedback and counselling.
The Publishing Team
Publication CoordinatorClifton Neil, WordFoodMusic
Publication EditorAnita Neil, WordFoodMusic
High Grade Books publications are designed to provide marketing students with material and expert advice via online to assist them in getting high grades on their exams.
They are also suitable for anyone who needs a sound understanding of basic marketing in a concise and simple way.
The content is written in a personalized way that helps students get a better appreciation of even complex topics.
Currently High Grade Books publications include Sir’s Marketing Notes (lecture notes on foundation of marketing topics), Mini Marketing Cases (short cases on marketing topics) and Marketing Mentorship Programme (personalized tutoring in marketing).
The mission of High Grade Books is to published user friendly material for students in various subject groups. Accounts and Economic coming soon.